DJs and entertainers are now adopting a low-risk revenue strategy that has been used by publishing professionals for years – generating a steady income through affiliate marketing.
What is Affiliate Marketing?
Affiliate marketing is a partnership that allows individuals to promote company products and earn commissions from sales made through their referral links.
By leveraging your online presence, whether it be social media, a website, or an email list, you can earn income by sharing products you genuinely enjoy!
To save you time from doom-scrolling Google, we’ve compiled some of the most relevant affiliate programs for DJs.
The 5 Best DJ Affiliate Marketing Programs
JUNO RECORDS
Juno Records is a widely recognized music store housing a vast collection of records and DJ equipment.
The beauty of Juno Records is that not only can you earn commission on sales, but you also get a $5 bonus just for signing up! Plus an additional $5 after 50 conversions.
Even more, they provide partner discounts up to 15% on all Juno stock. Joining the program is free, and all you need to do is create an account their website. Once you have your unique tracking link, share it on your platform(s) of choice.
URL: Juno Records Affiliate Program
Commission Rate: Up to 10%
Cookie Duration: 28 Days
SWEETWATER
SweetWater is another renowned online store known for their fair prices on music equipment and instruments. Their team is appreciated for its outstanding customer service and vast range of both software and hardware.
From simple earplugs to grand pianos, SweetWater caters to every audio enthusiast’s needs.
Unlike some commission-based programs, SweetWater’s affiliate program is managed by Link Connector. Allowing you to earn money by driving traffic to their webpage.
The more people you direct to their site, the more you earn.
To get started, all you need to do is send them an email and set up your account. With every click you generate, you’ll be adding to your DJ income stream.
URL: Direct Contact
Commission Rate: Up to $0.07 per click
Cookie Duration: N/A
DJ COURSES ONLINE
DJ Courses Online is a dedicated platform for DJ education. Their affiliate program is a great way to earn, since they offer a hefty 50% commission for each new customer.
Plus, you’ll also receive a 50% residual commission for the lifetime of the referral.
As an affiliate, you are given unique links to include in any of your online content. What’s more, the program provides an exclusive ‘Affiliates Only’ center. Here, you’ll find handy tools like reporting features, real-time tracking, and more.
URL: DJ Courses Online Affiliate Program
Commission Rate: 50% per customer
Cookie Duration: N/A
SKILLSHARE
Skillshare is an online learning platform that offers a wide variety of courses. Their affiliate program offers the opportunity to earn a generous commission of up to 40% for each new customer.
When you join Skillshare’s affiliate program, you receive a unique tracking link. You can use this link to share Skillshare on your website, social media posts, or blog. Whether you have a YouTube channel, email newsletter, or even a Pinterest board, you can be an affiliate.
The program is free to join for anyone with at least one audience-aligned channel. All you need to do is create a free account on both Skillshare and Impact.
URL: Skillshare Affiliate Program
Commission Rate: Up to 40% ($67)
Cookie Duration: 30 Days
GUITAR CENTER
Guitar Center, one of the biggest music retailers in the U.S., offers an array of instruments, DJ mixers, and other equipment.
Their program is run through Commission Junction, meaning you can only add affiliate links to approved websites. When you join their affiliate program, you’ll get a unique tracking link to share on your approved website.
It’s simple to start. Just create an account on both Guitar Center and Commission Junction, and you’re on your way to earning additional DJ income.
URL: Guitar Center Affiliate Program
Commission Rate: 6% per sale
Cookie Duration: 14 days
NEW INCOME STRATEGIES FOR DJS
As we've seen, affiliate marketing is more than just a buzzword; it's a viable revenue stream for DJs and producers. Though under-appreciated in the entertainment industry, it fits seamlessly into music marketing. Whether you take advantage of a program we listed, or find one that fits your strategy, choose products you believe in.
Remember, affiliate marketing is just one of many ways to make money as a DJ.
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