Q1

A big obstacle for beginner producers is their hesitation to release that first song. You started producing in 2019, then released your first track (Lonely Game) just a year later in 2020. Which is incredible! I'm curious, what was your mindset back then? Did you have to overcome any self-doubt? Or was it a simple goal for you to reach?

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A1

"When I released Lonely Game, I was just diving into music production. My mindset was simple: progress over perfection. I knew I wasn’t a seasoned producer yet, but I realized that if I waited for everything to be perfect, I’d never take that first step. Of course, I had self-doubts, questions like What if people don’t like it? or Am I ready for this? crossed my mind often. But instead of seeing those doubts as barriers, I viewed them as part of the process.

 

Releasing that first track wasn’t just about achieving a milestone; it was about starting the journey. Looking back, it taught me that growth happens when you embrace vulnerability and trust your passion."

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Q2

Since Lonely Game, you have released multiple tracks on labels like Subsidia, Emengy, and High Caliber records. Many artists dream of an opportunity like this, but feel held back by a lack of industry connections. Could you explain what steps you took to get your tracks heard by these platforms? What was it like when your first connection went through?

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A2

"Breaking into labels like Subsidia and Emengy was a journey fueled by persistence and genuine connection. I focused on producing music I was proud of and researched where my sound might resonate. Networking was key, I wasn’t afraid to send my tracks to smaller platforms or reach out to other producers for advice. When my first connection went through, it was surreal. I remember thinking, This is the validation I needed to keep going.

 

One key insight I’ve gained from working with third parties is the importance of clear communication and patience. Everyone in the industry is busy, so professionalism and gratitude go a long way. And most importantly, don’t be afraid to share your art! Music is a universal language, and it’s incredible how many people it can connect with."

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Q3

A mere four years after releasing your first track, you earned a spot on the Lost Lands lineup. This is a milestone that every DJ in the dubstep community dreams of. Also, you were able to perform at a professional stage in another country. How did it feel to reach that moment? What did you focus on to make that kind of progress so quickly?

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A3

"Playing at Lost Lands was a dream I didn’t think would come true so quickly. Stepping onto that stage in another country was both humbling and exhilarating. In that moment, I wasn’t just representing myself, I was representing every challenge and every small win that got me there.

 

The key to that progress was setting small, achievable goals. I focused on consistency in production, building relationships, and staying open to growth. Most importantly, I never lost sight of my love for music. That passion kept me pushing forward, even when the path wasn’t clear. Lost Lands was my first show in the U.S., and it gave me the momentum to keep going!"

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Q4

Your brand message talks about pursuing life's balance. This resonates with me, and is an element in the career path of every DJ. Balancing a job, relationships, and other hobbies, all while pursuing music. How do you manage both worlds? Also, what was the inspiration for this theme behind the Humansion brand? Did you recognize this comparison before creating the brand? Was there a situation in life that made this idea stand out to you?

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A4

"The idea of balance is deeply personal to me. Pursuing music while maintaining relationships and hobbies is a constant juggling act. Staying grounded requires discipline and flexibility, like setting boundaries, reserving time to recharge with family or friends, even when deadlines loom. The HUMANSION brand was born from this philosophy. The scales in my logo symbolize harmony, not perfection, but the effort to stay centered amid chaos.

 

This concept grew naturally from my experiences. Music is my outlet for balance, and I hope it inspires others to seek the same in their lives. Healthy habits, like going to the gym, eating well, and taking time to listen to myself, also help. The HUMANSION brand is truly me, expressed through imagery and words that encourage people to strive for their own greater good. Music is our salvation."

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Q5

I noticed that you started a line of clothing with a 3rd party company. Merchandise is tricky, but can be far more profitable than booking shows and selling music. Did the addition of this revenue stream have a positive impact? Were there any negative aspects you experienced during the process? Would you recommend other artists create merchandise early in their career?

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A5

"Collaborating with [this brand] to create merchandise was an exciting new chapter. Merchandise isn’t just about revenue; it’s about giving fans a tangible piece of the journey. It’s been a positive addition overall, helping me connect with my community in a unique way. That said, it’s not without challenges, there’s upfront investment, logistical planning, and constant pressure to maintain quality.

 

My advice? Focus on your music first and consider merchandise once you’ve built a solid fan base. At a larger scale, it can become a great source of revenue, but at my level, it’s more of a gift for the fans who support my work."

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Q6

Over the last 4 years, you have built a loyal community that shows up for your content & milestones. They support your music, and appreciate the person behind the brand. Was community-building something you focused on from the start? Are there specific actions you took to grow that community?

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A6

"From the start, I wanted my journey to feel shared. Music connects us, so I made an effort to engage authentically with anyone who supported me. Whether it was replying to DMs, thanking fans after a show, or sharing behind-the-scenes content, I aimed to show the person behind the brand. Consistency was key, not just in posting, but in showing up for my audience.

 

Over time, that created a bond. People appreciate honesty and passion, and that’s what I try to bring to my community every day. At first, building a community was my top priority because I knew it would be the foundation of my career."

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Q7

When it comes to music marketing, a common complaint is that artists don't want to create content. They feel pressured to make videos and are uncomfortable with the formats they see online. Consistently showing up for the audience, and making an effort to share the music is vital. You have found your own way of doing this that fits your availability and needs. Which has resulted in the growth of a strong community that genuinely cares about your project. How do you approach content creation in a way that feels right for you? Do you have any advice for those hesitant about building a brand online?

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A7

"For me, content creation has always been about authenticity. I don’t see it as a chore, I see it as a way to share my story. Instead of forcing trends, I focus on what feels natural, like sharing snippets of my process, live footage from shows, or candid moments from my day.

 

My advice to hesitant artists is: don’t overthink it. Start small, experiment, and focus on sharing what excites you. Your audience will connect with the real you, not a polished version of who you think you should be. I might not be the best at content creation, but I always try to do something that makes me smile. Showcase your talent and try to build small habits every day, but remember, there’s no pressure!"

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Q8

Your social media, especially Instagram, is cohesive and well-optimized. Your content has such a distinct feel, and it's clear you've put a lot of thought into visual branding. I believe this is one of the key elements missing from the modern artist's form of expression. On these platforms, entertainers have a chance to communicate their value at a glance. Which you do well. What guides your choices in building this visual style? Was there a point where you started to put more effort into building a consistent brand?

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A8

"My visual branding reflects my personality. I’ve always been drawn to dark yet elegant aesthetics, and that naturally influenced my style. Outside of music, I find inspiration in graphic design, film, modern and classical art, and even architecture. The shift to a more cohesive brand came when I realized the importance of first impressions.

 

Social media is often the first touchpoint for new listeners, so I wanted my page to feel like an immersive experience. I worked with talented artists to refine my visuals and ensure every element told a consistent story. My team and I work hard to stay true to this vision while always exploring new ideas."

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Q9

Most beginner artists manage every aspect of their brand. Designing their own cover art, marketing strategy, content style, and more. Do you have any favorite tools or software that are essential to your process? Are there any resources you would recommend to help simplify the many parts of building a brand?

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A9

"When it comes to tools, I rely heavily on Canva for designing visuals, FL Studio for music production, and social media platforms for engagement. For inspiration, I explore Pinterest, Instagram, and YouTube to find fresh ideas. I recommend resources like the Back To Back podcast with Willy Joy, or reading books and doing online research about the music industry. These have been game-changers for building confidence in my art. Lastly, don’t be afraid to delegate when possible, working with specialists for design or marketing can free up time to focus on your music."